My Story

As the poster child for oat-milk lattes, Mexican food, and strolls down Target aisles.

Some may call me eccentric & simple but there’s nothing simple about social media strategies specifically for high-achieving business owners for a return on their social media 

What do you get when you combine a heaping dose of caffeine and nerdy interest in marketing trends plus a real knack for striking a balance between strategy, savviest and downright sass?

Well, me, of course… the perfect person to nail down the social media content that catches attention and connects with your audience. 

Kerri Richards

My journey started years ago and my travels through social media, trial and error, learning on my own, working for a large company and being blessed to interview some well known artists. Then life took me in another direction. I became a Mimi and White Arrow Marketing was born.